![]() Perhaps what I’ve learned will help others in their journey to hone their work as well. Where the use of personas has generated uncertainty and even controversy, I have leaned in with curiosity and a critical eye, questioning the tenants of my discipline to determine what works for me - and I’m all the better for it. I hope that those who are unfamiliar with personas will read this series of articles, divided into two parts, and give them a try and that those who are opposed to their use will reconsider their position. Personas will supercharge your work, too, and help you take your designs to the next level. Never before had I seen such a boost in clarity, productivity and success in my own work. Once I understood why personas were valuable and how they could be put into action, I started using them in my own work, and then something interesting happened: My process became more efficient and fun, while the fruits of my labor became more impactful and useful to others. Stop Redesigning And Start Tuning Your Site Instead.Getting Back Into The (Right) Deliverables Business.Better User Experience With Storytelling.I once also viewed personas with disdain, seeing them as a silly distraction from the real work at hand - that is, until I witnessed them being used properly and to their full potential. We’ll discuss the process of creating personas from ethnographic research in Part 2 of this series.įor every designer who uses personas, I have found even more who strongly oppose the technique. Personas have been in use since the mid-’90s and since then have gained widespread awareness within the design community. In my experience as an interaction designer, I have come across many strategies and approaches to increase the quality and consistency of my work, but none more effective than the persona. ![]() ![]() Personas have been in use since the mid-’90s and since then have gained widespread awareness within the design community.įor every designer who uses personas, I have found even more who strongly oppose the technique.
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